Consumer needs, motivation, behavior, and decision making processes Research Paper

Consumer needs, motivation, behavior, and decision making processes relevant to cough medicine strips - Research Paper Example Some types of cough are caused by bacterial infection like Pertussis that can cause a serious breathing problem in infants. Coughs are mainly caused due to hygiene problems. Cough caused by smoking, pneumonia, chronic bronchitis, emphysema and asthma should be treated well with the consult of doctor. Middle class consumer behavior towards cough medicine is very general. They either avoid medicines for cough or purchase a combination of drug which has various treatments in one. But cough medicines like guaifenesin are very harmful for body. Before purchasing cough medicines for children, certain thing should always be the kept into consideration. One of the major uses of cough medicine containing noscapine is that it helps in controlling birth and growth of tumor of prostate cancer (Illions, Deena, â€Å"Study shows further benefits of noscapine for prostate cancer†). Cough suppression can cause many problems in a human life like airway obstruction, hypoxemia, secretion and secondary infection. Whooping cough caused by Bordetella pertussis can be a reason behind permanent disability and even some time death of infants. This disease is also easily spreadable an can cause epidemics (Articles Base, â€Å"Whooping Cough-Cause, Symptoms and Treatment†). Consumer needs among middle class states that medicines should be cost effective and can treat many diseases at once. But this belief is not fruitful. They also think that cold is a self treated diseases and it does not need any treatment. If the situation gets worse, they prefer to have the counter medicine treatment. The middle class populace can be motivated through educational activities and advertisements in television and news papers about the side effects of cough and why it is important to treat cough and that of doctor’s consultancy. It should explain the side